Hi, my name is Leevi Kokko. I live in Helsinki, Finland, and I'm currently working for a media company called Fonecta as Marketing Manager, Digital Services. My primary responsibilities include consumer marketing for B2C Online and Mobile services, but also a lot of web analytics. I've been working with web analytics for years now, and master the trade both from analysis and implementation point of view.

My other passion is search engine marketing in all its flavors, be it search engine optimization or advertising on search networks. I'm a Google AdWords certified consultant, and have been leading a team of search marketing consultants at Satama Interactive. The rest of my professional profile is available at LinkedIn.

As for this site, I partly bought my vanity domains for the same reasons Matt Cutts has his - in order to have a playground for web analytics and search marketing related things I want to try out, but wouldn't have the place for otherwise.

If you'd like to read my thoughts on search marketing and analytics in Finnish, go check out my blog.